Monday, June 19, 2006

Busch Stadium and the Billikens

Hearing red in St. Louis: the end of free broadcasts?
  • Are free broadcasts of MLB games on their way out? Maybe not in all markets, but we're seeing some teams decide that the marketing advantages derived from free on-air broadcasts of games aren't worth any lost revenue. Take, for example, the St. Louis Cardinals, who ended its longtime agreement with KMOX radio and bought an interest in 5,000-watt KTRS, whose signal sometimes barely reaches his home in Shiloh, Ill. -- all of 15 miles from Busch Stadium. Now, long term, it may have made sense for the Cards to buy a radio station, set it up in the new Ballpark Village, and control the revenues, especially when you don't care about the regional and national coverage offered by a big-watt clear-channel stadium. But short term the move alienated many Cards fans. And the days when a broadcast partner was crucial to the success of an MLB team my be over; some fear XM Radio, a paid service, may be the future. Says David Pearlman: "Every local contract has now been greatly diluted." Pearlman is a former CBS Radio official who's the president of Lexington, Mass., media-consulting group Pearlman Advisors.

Busch's league

  • Here's one of the most positive articles written about the new Busch Stadium we've seen outside of St. Louis. Most of the positive attitude doesn't come from the ballpark itself -- which we were not thrilled with -- but rather with the ballpark potentially transforming downtown St. Louis. We agree the ballpark is still a work in progress: by the time Ballpark Village is developed, we expect downtown to look a lot different thanks to the ballpark -- and we expect to upgrade our rating of Busch Stadium.

Vouyoukas Withdraws from NBA Draft

  • Saint Louis head men's basketball coach Brad Soderberg today announced that center Ian Vouyoukas (Athens, Greece) has withdrawn from the National Basketball Association June draft. Vouyoukas had originally declared for the draft on April 25 but did not hire an agent to keep open his option of returning for his senior season with the Billikens.

No comments: